Green Monday raises US$70 million in funding round
New investors include TPG’s The Rise Fund and Swire Pacific
22 Sep 2020 | The Asset

Plant-based food products company Green Monday Holdings has raised US$70 million in financing led by TPG’s The Rise Fund and Swire Pacific Limited as part of its efforts to accelerate growth. The fundraising round also received support from institutional investors CPT Capital, Jefferies Group and Sino Group’s Ng Family Trust. Internationally renowned artist Wang Leehom and Room to Read founder and impact investor John Wood also joined as new investors.

Existing investors include Lee Kum Kee Health Products Group’s Happiness Capital and individual investors such as James Cameron, Mary McCartney and Susan Rockefeller.

Green Monday said it will use the capital to enhance its R&D efforts for more innovative plant-based food products, boost production, distribution and supply chain capabilities, scale up the retail network, and strengthen partnerships with F&B brands.

In the next six months, the company aims to expand its global presence from the current 10 markets to over 20 markets across Asia, EMEA and North America, and increase point of sale operations from about 20,000 currently to over 40,000 worldwide.

Green Monday Holdings, part of the Green Monday Group, operates OmniFoods and Green Common. OmniFoods is a food tech company that produces innovative alternative protein products including OmniPork, OmniPork Luncheon, OmniPork Strip and OmniEat. Green Common provides a total plant-based food retail, distribution and dining operation. Green Monday Group was recently honoured with inclusion in Fortune's 2020 "Change the World" list.

Says David Yeung, co-founder and chief executive officer of Green Monday Group: “We are delighted to be partnering with global leading institutions and investors who share our vision and are aligned in solving some of the planet’s most imminent challenges like climate change, public health and food crises not only here in Asia but also worldwide. Now with TPG’s The Rise Fund, Swire Pacific and our other mission-aligned partners, we are another step closer to achieving our common goals.”


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