French bank Société Générale has appointed Jerome Niddam as its chief executive officer for Asia-Pacific, effective September 1, reporting to Anne-Christine Champion and Alexandre Fleury, co-heads of global banking and investor solutions.

Niddam, who will be based in Hong Kong and become a member of the banking group’s management committee, replaces Cecile Bartenieff who has been appointed head of mobility and international retail banking and financial services.

“The Asia-Pacific region plays a key role in our group’s growth strategy,” Champion and Fleury say. “Thanks to our global reach, we provide access to and from this dynamic region to corporate and financial institutions, while enhancing our local offerings.

“Niddam’s recognized expertise, combined with his deep knowledge of the Asia-Pacific market and our activities, will enable him to execute our ambitious roadmap and accelerate the development of our franchise.”