Italy-based fintech Tinaba with Banca Profilo has launched digital payments in the Chinese mainland through the extension of its strategic partnership with Alipay+, Ant International’s global wallet gateway solution, bringing “a simple, cashless and local payment experience to Italian travellers in the world’s largest digital market”.

Users can now pay in the Chinese mainland at over 80 million merchants simply by scanning a QR code directly from the Tinaba App. This innovation is particularly significant in a country where digital payments are the everyday standard and cash is increasingly less used.

The service is available directly within the Tinaba App through the Pay Worldwide with Alipay+ feature, which enables payments in euros with transparent exchange rates, without the need to install local apps or open a local bank account. Everything takes place seamlessly within the app, in Italian, offering travellers a smooth and barrier-free experience.

Entering the Chinese mainland market represents a strategic step for Tinaba with Banca Profilo, it notes, strengthening its international positioning and expanding services dedicated to travellers in one of the most advanced countries in terms of digital payments. In mainland China, Alipay+ is a widely used digital payment solution, accepted across millions of shops, restaurants, hotels, transportation and tourist attractions.

“The Chinese mainland is today the world’s most advanced laboratory for digital payments,” notes Matteo Arpe, the fintech’s president, “and being able to offer our customers simple, secure and fully integrated access to this ecosystem means strengthening our international positioning as an open, innovative financial platform truly focused on global mobility.”